Web21 mrt. 2024 · Leads are classified as marketing-qualified, sales-qualified, or customer inquiries. Marketing-qualified leads are leads that are sent to your company by Microsoft employees who received customer requests through one of various marketing channels. Web21 sep. 2024 · Before you can sell anything, you'll first need someone to actually sell to, and this is where prospecting, or lead generation, comes in. This stage involves curating a list of potential leads and conducting initial research to find out who they are, and if they'd likely be interested in hearing from your business.
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